Adobe MAX attendees took on the Iconic VR Art Contest, powered by HP VR Ready Workstations, HTC Vive & Tilt Brush by Google

Adobe MAX, San Diego, CA   |    November 2-4, 2016

Over 1,200 Adobe MAX attendees visited the HP | Intel booth where we hosted our first VR Art Contest called “Iconic.” Using HP VR Ready workstations powered by Intel Xeon processors, HTC Vive, and Tilt Brush by Google, participants created 80+ submissions and 350+ attendees hopped on headsets to try out VR for the first time.

We’re excited to announce the Artist Grand Prize of the HP Z440 Workstation, HP Display, and HTC Vive goes to Sandra Bertone for her iconic dragon artwork. We’d also like to congratulate Ernie Merlan for winning the Raffle Grand Prize, composed of the same prizes and chosen at random among all the booth’s visitors.

Grand Prize Winner

Sandra Bertone

Congratulations to Sandra Bertone for her iconic Dragon Tilt Brush artwork

Contest Artwork Gallery

#iconic • @hpbusiness • @htcvive • @cutandpasteme


Sandra Bertone received a complete HP VR Ready Workstation and HTC Vive

HP Z440 Workstation
powered by Intel Xeon processors
HTC Vive

Theme: “Iconic”

We asked all participants to 3D paint an iconic person, place, or thing of their choice. It could be iconic or symbolic of anything they like. So yeah… they could paint pretty much anything, ha!

How It Worked


Visit the HP | Intel | HTC Booth

Attendees came to try Tilt Brush by Google on the HP VR Ready Workstation & HTC Vive


Paint in VR

They painted an iconic person, place, or thing of their choice in a 20-minute round


Prize Announcement

Grand Prizes for Artwork and Raffle were announced at the conclusion of the conference on Friday, November 4th at the HP Booth

Sign Up For a Timeslot

Sign Up Here


We were honored to have several Adobe MAX speakers join our judging panel
to don the HTC Vive and view the Tilt Brush artwork in full VR

Robert Generette III
Illustrator • Educator • Vector Art Monster ——————

Maria Grønlund
Maria Grønlund is a Danish based graphic designer with specialty in branding and digital art. She’s a former classical musician singing opera and playing the piano. In her mid thirties she started studying graphic design. From 2007 to 2010 she worked for a couple of creative bureaus in Aarhus Denmark and started to work as an independent graph- ic designer in 2010. Her work is especially known for her use of bright vibrant colors and her digital art using creative and innovative methods. Her design is colorful, simplistic and easy on the eye.

Ekene Ijeoma
Ekene Ijeoma is an award-winning socially-focused interdisciplinary designer and artist working at the intersections of design, architecture, technology and data. He’s based in NYC at NEW INC. He was recently awarded NYFA Fellowship in Design, Urban Environments and Architecture and featured in Adweek’s Creative 100 as 1 of the 10 “visual artists whose imagination and intellect will inspire you” and Good Magazine’s Good 100 for “tackling pressing global issues”.

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