London’s Hero 2013


Join us behind the scenes of London's Hero as we learn more about London's newest superhero and the six London animation studios that collaborated to create him.

Get an introduction to the teams, see the story of the hero's evolution from baby to senior, hear about each of the different animation styles, get insight into the process, and find out how the animators worked through The Challenges.


Cut&Paste and HP presented London's Hero, an animation project featuring six of London’s best animation studios. In collaboration with Blackmeal, Mummu, Fred & Eric, Animade, Territory, and Golden Wolf, we facilitated the studios working to tell the story of London's newest superhero.

From 26 September to 15 October, each team worked sequentially, animating a ten-second portion representing a different life stage - baby, child, teen, adult, midlife, senior - and stitching each clip together.

All animators threw down at ZED, HP's Pop-Up Studio for Creatives, using HP's Z820 workstations and endless coffee & beer. Check out the final animation here! It's a quick vid, so keep an eye out for some subtle humor.

Each member of the participating studio teams received an HP ElitePad Windows tablet and most importantly... your love. :)

ZED, HP's Pop-Up Studio for Creatives
The Vinyl Factory, The Courtyard
16-18 Marshall St., SOHO W1F 7BE (Google Maps)
Opening Event: Live sketching, open bar, & music.
25 September, 19:00 - 21:00

Animation Sessions: All sessions are from 12:00 to 17:00 @ ZED.
FREE and open to the public. Come and go as you please.

Session 1:
Session 2:
Session 3:
Session 4:
Session 5:
Session 6:
26 September
4 October
14 October
14 October
15 October
15 October

Closing Party: Final animation revealed!
16 October, 19:00 - 21:00

Thank Yous

Studios: Thank you for lending us your teams and for wrangling the talent!

Charlie Sells and Charlotte Rose of Jelly London and Matthieu Colombel and Vincent Ben Abdellah of Blackmeal; Natalie Harvey of Mummu; Jamie Pigram of Fred & Eric; Jen Judd of Animade; David Sheldon-Hicks, Nick Glover, and Sam Hart of Territory; Marti Romances of Territory who - in addition to working on this collaboration - animated the video titles/credits; and Ingi Erlingsson and his team at Golden Wolf.

In addition, without these partners and friends, this project would not have happened:

James Wignall and Thiago Maia of See No Evil; Dan Oliver and Tom May of Creative Bloq; Matthew Don and Josh Feldberg of Doremus; Celia Byatt, Georgie Mackay, Dan Hughes, and WRG; George Leney and Peter of Edelman - responsible for photos, video and HP's social media; Louisa Percy and Geoff Duggan of Porter Novelli who reached all the press covering HP ZED; Vanessa Godsal of HP; Mandy Gidda; and last but most of all Cesare Zavalloni of HP.

Animation Session 1: Blackmeal - "Baby" // 26 September

"We have this baby being crapped on by a small bird, and he sees that there's this huge bird coming over and he knows that that's going to be a big one. He pulls out this umbrella, has a big forcefield come over, and then *pow* everything explodes." – Mael Francois, Blackmeal

Animation Session 2: Mummu - "Child" // 4 October

"We thought it would be a great opportunity to show that time in his life where he isn't really in control of his power, he isn't even sure if he has a power. What we've enjoyed most is kind of playing with the character's emotions – him throwing tantrums. We'd like to think by the end, he has a grasp of what he can do with this power and maybe use it as a tool with which he can implement it." – Karl Hammond, Mummu

Animation Session 3: Fred & Eric - "Teenager" // 14 October

"We are working on the teenager, so we've got a bit of a grumpy teenager who's very lazy. I'm not sure, at this stage in his life, he actually is a personification of a hero. But I think even the best heroes in the world had teenage years where they didn't actually exercise their powers that well." – Maggie Rogers & Lee Cooper, Fred & Eric

Animation Session 4: Animade - "Young Adult" // 14 October

"We're going to be quite playful with the notion of him being at the height of his powers, but at the same time the arrogance that might ensue from being that powerful and sort of seeing the side of him where it's kind of like, 'Yeah, I saved London. Look at me partying and wooing all the ladies ;)'." – Ed Barrett, Animade

Animation Session 5: Territory - "Midlife" // 15 October

"The hero is going to control time, but when he does his super move, nothing happens. I think it's about diminished powers as well - something we wanted to push for that midlife section." – Marti Romances, Territory

Animation Session 6: Golden Wolf - "Senior" // 15 October

"Sometimes superheroes get a little tired of looking after everyone's problems and want a bit of a break. He just wants to spend some time in a pub. He's kind of using his powers slightly abusively by slowing down time so he can enjoy a pint without any of the hassle that goes with being in a pub. He's just winding down gracefully, slightly shamefully." – Ewen Stenhouse, Golden Wolf

Launch Event Sketches // 25 September

The six animation teams live sketches character concepts – check out what they sketched there in this video.


Check out the portfolios of the participating teams:

London’s Hero 2013 PARTNERS